Applications for Cohort-2 will open soon. Stay Tuned!
Accelerate your Startup
with Flipkart Leap
At Flipkart, we know what it takes to build a world-class startup and we want to help you build one
Program Overview
India’s startup landscape has no dearth of creative and entrepreneurial potential, but startups often lack the support to navigate challenges & scale.
To strengthen India’s startup ecosystem and build a community of local entrepreneurs, we are thrilled to launch Flipkart Leap – our very own startup accelerator program. This 16-week program includes hands-on workshops, one-on-one mentor sessions, master classes from industry experts and networking events designed to turbo-charge your startup journey.
Program Offerings
Equity-free grant of $25,000
Access to Flipkart’s
Ecosystem
Possible Partnerships with Flipkart & its partners
Technical and Business Mentorship from experts in Flipkart’s Network.
Exposure to VC community as part of Demo Day, Consideration for funding by Flipkart
Our Program
We have a lot of exciting things coming your way – We are looking at working with a lot more startups this time around, providing even more compelling offerings and getting more partners onboard in order to help you jump-start your growth journey. These include, but are not limited to, the following –
Opportunity to work with Flipkart ecosystem
Funding opportunities
Partnerships with ecosystem partners
Tech and business mentorship
Customized curriculum for accelerated growth
Focus Areas
The focus for the first cohort of Flipkart Leap is early-stage startups with a working prototype and early adoption metrics in the following themes:
1
Design & Make for India
- Consumer & Technology Products that are built for Indian consumers
- Digitization of predominantly offline sectors in a Post-Covid world: Agritech, Edtech, Healthtech etc
- India Tech Stack based ideas, Other New India platforms to enable the next 500MN users to become digital natives
2
Innovation in Digital Commerce
- Disruptive Technology & Business models
- New frameworks and vertical specific solutions that enhance customer buying experiences
- Loyalty, Rewards & Affordability constructs to engage and retain customers
- Innovation in User Engagement models
3
Technologies to empower the Retail Ecosystem
- Platform Seller Capabilities providing intelligence, insights & tools for online sellers to grow business
- Accelerate digitization of Kirana and SME/MSME, improving their operational efficiency, innovation in financial products etc.
4
Supply Chain Management and Logistics
- Improving Speed, Transparency and Optimisation, Innovation in Automation, Devices and New technologies
- Innovation in Sustainable product, processes & technologies to make the SC greener
- Hyperlocal Solutions solving for location based & on demand services
5
Enabling relevant Deep Tech applications
- Continued evolution of ML/AI as applicable to e commerce
- Initiatives to support the Open Source ecosystems in India
- Other technology areas like Blockchain, Internet of Things, Edge Devices, Big data etc
We are open to innovative and disruptive ideas that have the potential to transform India’s e-commerce landscape in the next 5 years
Meet the startups of the first cohort of Flipkart Leap
ANS Commerce
Full stack e-commerce enabler for online brands, providing end to end solutions that include brand store tech platform, performance marketing, marketplace management & e-commerce warehousing and fulfilment.
Category - Tech to empower retail
Entropik Tech
India’s first Emotion AI company with patented technologies that help brands measure cognitive and emotional response of consumers towards product experiences, media campaigns and brand content.
Category - Deep Tech/Enterprise Tech
Fashinza
A managed marketplace that allows fashion brands across the world to access manufacturing capacity on-demand and assists them from design to delivery.
Category - Tech to empower retail
Gully Network
Tech-enabled retail network that partners with existing grocery stores and transforms them into GULLYMART franchise stores with a view to improving income and enabling end-to-end automation.
Category - Tech to empower retail
Piggy
A startup that enables a modern banking experience for Indian consumers by offering a personal finance hub that combines payments, credit, investments, insurance, and more.
Category - FinTech
Tagbox Solutions
A startup that provides supply chain monitoring solutions to F&B, pharma and hi-tech/industrial companies to solve problems related to product quality and compliance, traceability, and operational efficiency using IoT, ML and AI
Category - Supply Chain & Logistics
Unbox Robotics
Builds a plug-and-play system of AI-powered mobile robots that sort packages in vertical space and improves personnel productivity fivefold in less than 50-70% of the area required by existing methods.
Category - Supply Chain Automation
Wolkus Technology
An IoT-based AI-powered intelligence platform that captures real-time data on conditions from on-farm sensors and delivers farm-specific, crop-specific & crop-stage-specific actionable recommendations to farmers in vernacular languages through the “Fasal” app.
Category - Design and make for India
The Timeline
10 AUG '20
Flipkart Leap Launch:
Call for Applications30 SEP '20
APPLICATION
CLOSURE2 - 4 Nov'20
1:1 Businesses Pitches for selected startups
12 Jan '21
Winners Announcement & Cohort Launch
7 July '21
DEMO
DAY
Our Program
India’s startup landscape has no dearth of creative and entrepreneurial potential, but startups often lack the support to navigate challenges & scale. To strengthen India’s startup ecosystem and build a community of local entrepreneurs, we launched Flipkart Leap – our very own startup accelerator program.
We invited innovative and disruptive startups with the potential to transform India’s digital landscape and have received an overwhelming response from the best in the country.
For our Cohort 1, we chose 8 startups covering the gamut of consumer internet and technology space. They went through a 16-week program that included hands-on workshops, one-on-one mentor sessions, master classes from industry experts and networking events designed to turbo-charge their startup journey.
For our Cohort 2, we have a lot of exciting things coming your way. We are looking at working with a lot more startups, providing even more compelling offerings and getting more partners onboard to help you jump start your growth journey.
Stay Tuned!
The journey for Flipkart, from its launch to becoming one of the most-loved homegrown brands, has been a true harbinger of the potential of the startup ecosystem in India. With innovations and disruptions in the field of technology coming about each day, we want to be at the forefront of driving scalability and helping these startups bring value to the industry as well as Indian consumers. Flipkart Leap is aimed at unlocking this potential and nurturing new ideas that bring innovation, curiosity and unconventionality to the local entrepreneurial ecosystem, while boosting the government’s ‘Start-Up India’ initiative.”
Kalyan Krishnamurthy
CEO, Flipkart Group
The transformation of the startup ecosystem in India over the years has paved the way for the country to become home to some of the best startup journeys. There is a growing talent pool of entrepreneurs who are going above and beyond to bring their solutions to the market. As a company that has undergone that phase and built its own success playbook, we wanted to utilize our network to build a program that helps startups in these early stages to evolve and become successful brands in future.
Jeyendran Venugopal
Chief Product and Technology Officer, Flipkart
The Flipkart Leap program is a springboard for India’s new-age startups. It enables startups to take a big leap towards a successful journey by avoiding the overburdened route. Flipkart itself navigated this phase and with proper mentorship, guidance and capital support, startups will be able to strengthen their business plans & solutions and improve their odds of success. We look forward to playing an important role in the early evolution of entrepreneurs and startups and hope to see our alumni go on to crafting their own Flipkart like success stories!
Naren Ravula
Vice President - Product Strategy and Deployment, Flipkart
Myntra stands as a true growth story of a startup that began with humble roots, and transformed itself into an organisation which is democratising fashion by leveraging data and technology. Today, we are providing an enhanced customer experience while evolving and innovating each year. That’s the key to a success story - to be able to transform one’s offering as the consumer demand evolves. With a program that can guide new-age startups with such best practices, the Flipkart Group is going to embark on a journey that will bring a positive thrust to new-age startups and help them succeed.
Amar Nagaram
CEO, Myntra
Flipkart has always been at the forefront of innovation across all facets of digital commerce. Flipkart Leap pushes forward the legacy by creating an enabling environment for entrepreneurs to redefine and revitalize retail, and aligned sectors, in response to the rapidly evolving customer expectations and preferences. This initiative of Flipkart should be lauded and we at Zinnov are proud to be the partner that is enabling this journey alongside them.
Pari Natarajan
CEO, Zinnov
Meet Our Team
Aishwarya K
Head, Product Innovation - Flipkart
Shashwat Goel
Manager, Product Innovation - Flipkart
Apoorv Anand
Analyst, Product Innovation - Flipkart
Atit Danak
Principal - Zinnov
Shrujitha Ramanujam
Consultant - Zinnov
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale and Cleartrip. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s e-commerce revolution, with a registered customer base of more than 350 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, Flipkart Wholesale and Cleartrip, the Flipkart Group will continue to steer the transformation of commerce in India through technology.
Frequently Asked Questions
There is no cost to the startup for joining the program.
Startups apply online. The applications are evaluated through a three stage screening process. Shortlisted applicants are invited for a final pitch session to the Flipkart leadership.
The final selection is based on the strength of the business idea/plan, team capabilities and relevance to the focus areas.
Flipkart Leap provides a unique opportunity for start-ups to learn from the most successful consumer internet company in India. This program is a platform to partner with an industry leader and learn from its experience while staying ahead of the innovation curve and scaling a business quickly to its full potential.
The learning cohort is an extensive program wherein start-ups are mentored by Flipkart technology and business experts, entrepreneurs, investors, and other industry leaders. Start-ups will learn to understand their customer’s needs and how to apply relevant frameworks for their business. Start-ups will also gain access to tools, platforms, investors, technology support, and business advisory services and gain a chance to work with Flipkart and its Partners
Flipkart Leap provides access to technology and business mentors both from within Flipkart and from the ecosystem. Each start-up will be assigned technology and business mentors who share their expertise and connections within the organization and the ecosystem. Start-ups will also gain access to various Flipkart learning modules, specific training, and industry insights.
The program is aimed at helping participating start-ups improve their odds of success through relevant training, guidance and support. The program also seeks to explore possible partnerships with Flipkart’s internal teams and its partners